Manchester United has begun selling 7 cm × 7 cm clumps of Old Trafford grass for £125 each, a move unveiled alongside the club’s seventh consecutive annual loss and record revenue of £677.6 million.
Manchester United announced that supporters can now purchase tiny 7 cm × 7 cm pieces of the Old Trafford pitch for £125 (about $165). The club emailed fans the offer after relaying the playing surface for the first time in 14 years, turning the historic turf into a novel revenue stream (source 1; source 3).
The grass sale comes as the club released its 2025‑26 financial results, which show a seventh straight annual loss. United posted a pre‑tax loss of £43 million, up from £33 million the previous year, and an overall loss of $57 million (source 1; source 2). Despite the loss, revenue hit a record £677.6 million, a 1.7% increase, driven largely by broadcasting income after a third‑place Premier League finish (source 1; source 2). Net debt rose to £577.6 million, reflecting a £93 million increase in the borrowing facility used to fund a £63.5 million land purchase for a proposed 100,000‑seat stadium (source 1). Finance costs more than tripled to £69.2 million, partly due to foreign‑exchange movements (source 1).
Chief executive Omar Berrada told investors that the summer transfer window, which saw £155 million spent on three players, was managed with “financial sustainability in mind,” signalling tighter budgets for manager Michael Carrick (source 1). The club’s wage bill fell 3.6% to £301 million, more than £100 million below rivals Manchester City, reflecting Sir Jim Ratcliffe’s cost‑cutting programme that has seen hundreds of staff redundancies (source 1). The turf‑for‑sale scheme, highlighted by the club’s finance team, is presented as a creative way to offset rising debt while fans get a piece of football history.